FOR IMMEDIATE RELEASE
Portland, Ore. (Nov. 12, 2019) — PENSOLE Academy and Foot Locker today announced the schedule for the 2019 World Sneaker Championship (WSC) in partnership with PUMA. This competition will challenge aspiring designers to compete for the opportunity to have their work produced and sold globally, in addition to $10,000 in cash and other prizes.
This year’s competition includes the categories of colors/materials, functional apparel and footwear design. Each participant must submit a separate design in each of the three categories, along with a short video introducing themselves and their designs. For full details on how to enter, please visit https://worldsneakerchampionship.com/compete/how-to-submit/. The deadline for submissions is Nov. 19, 11:59 p.m. EST.
“The World Sneaker Championship evolves and grows every year to include a wider scope of design talent,” said D’Wayne Edwards, founder of PENSOLE. “Color and materials, and now functional apparel, are significant areas of PENSOLE’s curriculum, and they’re also important additions to this signature global competition.”
On Nov. 22, the top 32 designers in each category will be announced on http://worldsneakerchampionship.comand public voting will determine who advances in each round.
PENSOLE and PUMA will broadcast the winners of each round every few days, until the top two designers in each category are determined. These finalists will be invited to an in-person final challenge at PUMA’s Boston HQ from Dec. 18-20, where they will have the opportunity to present in front of PUMA representatives. One winner from each category will walk away as their category’s respective champion, along with $10,000 in cash and prizes from Wacom.
A limited quantity of the winning designs will be produced and sold at select Foot Locker stores.
For more information, please visit http://worldsneakerchampionship.com.
D’Wayne Edwards, a celebrated member of the global footwear community for the last 30 years, founded PENSOLE in 2010 to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.
PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought-after faculty in footwear, comprising both young professional designers and established footwear design leaders from the top brands, with more than 100 years combined experience to help its students with professional development. Suzette Henry created MLab at PENSOLE in 2014 as a dedicated resource, providing color technology and material innovation in customized educational programs. And in 2017, Angela Medlin joined PENSOLE as founder and director of the educational product creation resource The Functional Apparel and Accessories Studio (FAAS), where students are instructed in “true to industry” processes and sustainable practices.
Since the first PENSOLE class in 2010, more than 475 Academy graduates have been placed professionally, full-time or as interns, for companies worldwide, including Anta, Columbia Sportswear, The North Face, Timberland, Converse, New Balance, Brooks, Cole Haan, Under Armour, Keen, Stride Rite, adidas, JORDAN, Kenneth Cole, ECCO, Mizuno, Reebok, and Nike.
About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,175 stores in 27 countries as well as websites and mobile apps, under the brand names Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports, Eastbay, Runners Point, and Sidestep. With its various marketing channels and experiences across North America, Europe, Asia, Australia, and New Zealand, the Company’s purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the sport and sneaker communities.
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