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PENSOLE ANNOUNCES SECOND PROGRAM IN PARTNERSHIP WITH DENMARK’S KOLDING SCHOOL OF DESIGN AND ECCO FOOTWEAR

Building on the Success of 2015’s Program, this Year’s Five-Week iPENSOLE Master Class Will Also Be Held in Kolding, Denmark, and Sponsored by ECCO 

Portland, OR – June 27, 2016 – PENSOLE Footwear Design Academy today opened registration for the 2016 international PENSOLE (iPENSOLE) at Kolding School of Design by ECCO, a hands-on, five-week, intensive footwear design master class that will pair aspiring designers with projects from Danish footwear and materials manufacturer ECCO, to create new designs from idea to finished concept, according to PENSOLE founder D’Wayne Edwards.

The class will be held at Kolding School of Design (DSKD) in Kolding, Denmark, from September 22 – October 26.

The submission process for the 2016 course differs from last year’s in that prospective students are asked to submit both an original design – either a footwear sketch or a color-and-material mood board – and a self-produced YouTube video explaining their submission and why they wish to be considered for admission into the class.

Applicants must register at https://pensole.com/class-schedule/ by 11:59 p.m. PDT, Sunday, August 7. Students selected for iPENSOLE will be notified on August 15. All entrants must be at least 18 years of age.

“Last year’s class was a huge success at Kolding,” Edwards said. “ECCO’s dedication to education and sharing its knowledge of shoemaking provides European PENSOLE students with a master-class learning experience not found anywhere else.”

iPENSOLE Students will visit ECCO’s headquarters and learn from professionals ranging from design directors, designers, developers, engineers and PENSOLE staff, all there to share knowledge to inspire, guide and challenge the next generation of footwear designers.

Tuition for DSKD students is free; for non-DSKD students, $2,500 (USD).

PENSOLE’s “learn by doing” curriculum introduces students to the product creation process in four distinct aspects of the business:

  • Footwear design: Consumer profiling, storytelling, sketching, branding
  • CMF (color, materials and finishes): Leadership, terminologies, storytelling, palette development, and presentation
  • Business of design: Industry trends, product briefs, strategic thinking
  • Professionalism: Branding, portfolio development, communication, and time management
  • About PENSOLE

PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought after faculty in the footwear world, comprised of both young professional designers and established footwear design leaders from the top brands, with more than 100 years combined experience to guide students in their professional development.

D’Wayne Edwards, a celebrated member of the global footwear community for the last 27 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.

Since the first PENSOLE class in 2010, more than 175 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, The North Face, Timberland, Converse, New Balance, Cole Haan, Under Armour, Keen, Stride Rite, adidas, JORDAN, Kenneth Cole, ECCO, Reebok and Nike.

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