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PENSOLE ANNOUNCES KICKOFF FOR 2016 WORLD SNEAKER CHAMPIONSHIP – POWERED BY FOOT LOCKER

The Global Competition to Be Held Entirely Online This Year with the Winning Designer Receiving $20,016

Portland, OR – PENSOLE Footwear Design Academy today announced the kickoff and schedule for the 2016 World Sneaker Championship (WSC) – Powered by Foot Locker, according to PENSOLE founder D’Wayne Edwards.

This year’s competition, which was created to discover and develop aspiring sneaker designers from around the globe, will take place entirely online, kicking off on February 5 and culminating in a weeklong World Sneaker Championship Experience (WSCX) live exhibition for the sneaker community in New York City, where the winning design will be announced and ultimately sold at select Foot Locker stores globally.

“The World Sneaker Championship is one of PENSOLE’s most popular competitions,” Edwards said. “This year we’re expanding it both in length and in reach, with multiple points of interactivity between designers and industry influencers.”

Registration for the WSC can be accessed here: http://worldsneakerchampionship.com

The 2016 WSC will be structured in tournament format, with registration and submissions kicking off on February 5 and running through March 6. On March 13 the 64 best sneaker designs will be announced on the World Sneaker Championship website. After that, online voting through weekly single-elimination rounds (from 64 to 32 and so on) will continue until the two top designs are selected on April 17, thus commencing a showdown between the final two. On May 9, 3-D rendering of the final two designs are revealed.

Development of the winning design will take place May – November, and the winning design announced at WSCX in New York at a location to be announced. The winning designer, who will be designated the 2016 World Sneaker Champion, will also receive $20,016, and his or her sneaker design will be produced for sale at select Foot Locker stores globally.

About PENSOLE

PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought after faculty in footwear, comprised of both young professional designers and established footwear design leaders from the top footwear brands, with more than 100 years combined experience to help you with your professional development.

D’Wayne Edwards, a celebrated member of the global footwear community for the last 27 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.

Since the first PENSOLE class in 2010, more than 140 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, Timberland, Converse, AND1, New Balance, Wolverine, Cole Haan, Under Armour, Keen, Ariat, Stride Rite, adidas, JORDAN, Kenneth Cole, Reebok and Nike.

About Foot Locker:

Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3, 400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at footlocker.com | Instagram: @footlocker | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker  | App: iOS and Android

 

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