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PORTLAND, Ore. – PENSOLE Footwear Design Academy and adidas today announced the launch of adidas Futurecraft Master Class, a hands-on, four-week, intensive footwear design master class to introduce aspiring designers to the art of adidas footwear design and making, according to PENSOLE founder D’Wayne Edwards.

Futurecraft will take place from July 18 – August 12, at PENSOLE, in Portland.

Download a press kit with high-res images here:

adidas will provide scholarships (tuition and housing) for 12 hand-selected aspiring designers to experience PENSOLE’s rigorous “learn by doing” curriculum, wherein students are assigned adidas projects to develop from idea to prototype.

“PENSOLE and adidas have developed a very productive strategic partnership,” Edwards said. “adidas was the first major global footwear brand to host a class at PENSOLE, and since then we have helped place 21 professional designers among the company’s ranks. We’re very proud of the work we’ve done together to build a farm system for adidas footwear design.”

Futurecraft will feature adjunct faculty from adidas, ranging from design managers, design directors, designers, pattern engineers, and recruiters, all there to share knowledge to inspire, guide and challenge young designers to reach their creative potential.

The class will emphasize a mix of footwear design and professional skills including:

Design process
Design briefs
Pattern making
Personal branding
Business conduct
Business networking
Portfolio development
Resume development
Time management
Visual presentation
Verbal presentation

To be considered for Futurecraft, applicants must register at to submit:

1. One original adidas footwear design SKETCHED BY HAND in color (design can be uploaded to
2. One physical prototype (not sculpted or printed) of the design
3. One video (three minutes or less) showing and explaining the design and prototype
4. One video (three minutes or less) that talks about a favorite adidas shoe
5. Videos must be uploaded to YouTube, with links sent to

Registration and submission for Futurecraft must be completed by 11:59 p.m., June 5, through

Applicants must be 18 years of age and legal residents of the United States, Canada or Mexico; individuals who are employees of adidas (or affiliated companies) or family members of adidas’ competitors are not eligible.

PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought after faculty in footwear, comprised of both young professional designers and established footwear design leaders from the top footwear brands, with more than 100 years combined experience to help you with your professional development.

D’Wayne Edwards, a celebrated member of the global footwear community for the last 27 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.

Since the first PENSOLE class in 2010, more than 140 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, Timberland, Converse, AND1, New Balance, Wolverine, Cole Haan, Under Armour, Keen, Ariat, Stride Rite, adidas, JORDAN, Kenneth Cole, Reebok and Nike.


Media contacts:
John McIsaac
PENSOLE Footwear Design Academy
503-481-9621 (west coast)

Maria Culp

adidas Corporate Communications

Office: 971-234-4003
Mobile: 971-801-3990

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