PENSOLE ADDS FUNCTIONAL APPAREL DESIGN TO ITS CURRICULUM
July 21, 2017
Former Jordan Brand Apparel Design Director Angela Medlin Tapped to Establish New Program
Portland, Ore. — PENSOLE Footwear Design Academy today announced the launch of its new Functional Apparel and Accessories Studio (FAAS), which will add apparel design to the school’s master class programs, according to PENSOLE founder D’Wayne Edwards.
“The establishment of the Functional Apparel and Accessories Studio gets us closer to closing the loop of offering key careers that replicate the product creation team in a company, but in a learning environment.” Edwards said. “We currently offer footwear design, color design, material design and brand design. Adding functional apparel and accessories in partnership with Angela Medlin, with her background and experience, are a natural fit for PENSOLE’s continued development and expansion.”
Including a tenure as Jordan Brand apparel design director, Medlin’s 25-year career is firmly rooted in global apparel brands, including Nike, Adidas, The North Face, Eddie Bauer, and Levi Strauss & Co., where she focused on the design of innovative functional activewear and outerwear.
Under her direction, FAAS will focus on designing performance apparel and accessories: active and protective gear that assists in keeping the wearer warm, cool, comfortable and/or dry through materials, fit, construction, and other innovative techniques. Students will experience the same rigorous “learn by doing” curriculum of other PENSOLE programs, and will be introduced to all aspects of performance apparel design, including effective use of consumer insights, concept development, sketching, construction, materials and storytelling. FAAS also emphasizes professional skills such as branding, interview techniques, networking, portfolio development, and verbal and visual presentation. All FAAS students will walk away from master classes with the knowledge of cross-discipline product creation, best practices in apparel development processes, and an exceptional project they are proud to share with potential employers, fellow designers, and the world.
“The first principle I learned in design school was ‘nothing in design is arbitrary,’” Medlin said. “FAAS is built on this simple premise. It’s a holistic approach to creating beautiful product that performs with and for the consumer.”
The first FAAS program will be part of this fall’s PENSOLE x PNCA Design Intensive, which is accepting registrations now: https://pensole.com/pnca/
PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought after faculty in footwear, comprised of both young professional designers and established footwear design leaders from the top footwear brands, with more than 100 years combined experience to help you with your professional development.
D’Wayne Edwards, a celebrated member of the global footwear community for the last 28 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.
Since the first PENSOLE class in 2010, more than 200 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, Timberland, Converse, AND1, New Balance, Wolverine, Cole Haan, Under Armour, Keen, Ariat, Stride Rite, adidas, JORDAN, Kenneth Cole, Reebok and Nike.