NEW BALANCE ANNOUNCES EXPANDED PROGRAM WITH PENSOLE
November 14, 2018
PENSOLE Co-Op in Design and Marketing, Sponsored by New Balance, Features Key Careers in Product Creation, Including Footwear, Color and Material Design, Functional Apparel and Accessories Design, and Product Marketing
Portland, Ore. — PENSOLE Design Academy today announced registration is now open for its 2019 expanded joint program with New Balance.
Called PENSOLE Co-Op, the three-week master class, to be held January 28 – February 15, 2019 at New Balance’s Design and Development Facility in Lawrence, Massachusetts, has expanded its curriculum to include not only footwear and color/material design through MLab, but also functional apparel and accessories design through FAAS (Functional Apparel and Accessories Studio) and product marketing.
“We’ve always offered hands-on training in product marketing in our footwear design programs,” PENSOLE founder D’Wayne Edwards said. “In 2017 we added functional apparel and accessories design, and our 2019 program with New Balance will reflect our ongoing diversification in curriculum.”
PENSOLE Co-Op at New Balance will feature instruction from industry professionals from New Balance, PENSOLE, MLab and FAAS, ranging from design directors, designers, design recruiters, product managers, marketers, technicians and developers, all willing to share knowledge to help inspire, guide and challenge students to reach their creative potential.
For this new program, PENSOLE and New Balance are jointly focused on a global search for the top 30 aspiring footwear professionals broken out into the following categories: 15 in footwear; five in color and material; five in functional apparel; and five aspiring product marketing professionals. Those selected will receive receive free tuition, housing and meals over the course of the three-week master class at New Balance.
Top students from this class will be considered for a one-year paid apprenticeship at the New Balance Design Foundry starting in June of 2019
Submissions are open through December 9, with selected students announced on December 21. For more information and registration, visit https://pensole.com/class/2019nb/
PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought-after faculty in footwear, comprising both young professional designers and established footwear design leaders from the top footwear brands, with more than 100 years combined experience to help you with your professional development.
D’Wayne Edwards, a celebrated member of the global footwear community for the last 29 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.
Since the first PENSOLE class in 2010, more than 400 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, Timberland, Converse, AND1, New Balance, Wolverine, Cole Haan, Under Armour, Keen, Ariat, Stride Rite, adidas, JORDAN, Kenneth Cole, Reebok and Nike.
About MLab at PENSOLE
Suzette Henry created MLab in 2014 as a dedicated resource for PENSOLE Design Academy, providing color technology and material innovation in customized educational programs. Through vendor partnerships and a culture of creative transparency, MLab has become a global talent pool for color and material design through its curriculum, professional development and mentoring.
The PENSOLE/MLab partnership sets the school apart as the only educational institution in North America that provides this combined skill and training. MLab is always evolving collectively to incorporate both seasonal and future learnings from a variety of industries to bridge communication and connect the threads of design. The goal is to be passionate about CMF and change lives.
MLab partners include: MatMarket, Clarino, TLC, Ariaprene, AX Suede, Insite Insole Tech, Sadesa, X Rite/Pantone, Favini, Sappi, San Fang, Mogae, Bemis, Dupont, Wolverine, Schoeller, Carbitex, Paiho, Yuan Ling, Poron, Cordura, Invista, Bond Laminates, Ecco Leather, Pacific Leather Group, Framas, Ding Zing, Cone. Baiksan, AsiaTan, Eastman, Merck EMD, Freudenberg, Chen Tai, Kuo Yuen, Youngil, Horween, Dae Sung, Eunsung, DongWoo, NAT, SBJ, Tong Hong, Vibram, Sandream Special Pigments, Dayl Mesh, Unique Group, Zin, Ortholite.Hickies. and SRL Bloom.
About FAAS at PENSOLE
Angela Medlin is the founder and director of the educational product creation resource – The Functional Apparel and Accessories Studio (FAAS) at PENSOLE x PNCA, where students are instructed in “true to industry” processes and sustainable practices. Emphasis is placed on solving consumer needs through relevant insights, functional design, and innovative materials.
As design director and lead designer, Medlin’s 25-year career and passion for great design has elevated activewear, sportswear, and outerwear in global brands that include Nike, Adidas, The North Face, Eddie Bauer, and Levi Strauss & Co. Her industry experience began as a burgeoning designer at Cross Colours and lead to, most recently, the leadership position of design director for Jordan Apparel at Nike World Headquarters. http://thefaastudio.com and IG: @faastudio