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Foot Locker and PENSOLE Open Registration for Fourth ‘Fueling the Future of Footwear’ Design Competition

2017 class to comprise six design teams participating in a sneaker design competition

PORTLAND, Ore. (June 5, 2017) —  PENSOLE Footwear Design Academy, in collaboration with Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, opened registration for its  2017 edition of “Fueling the Future of Footwear” today, a hands-on, intensive design master-class and competition created to discover and develop the future of the footwear industry.

“This is the fourth of a highly-successful series of programs in partnership with Foot Locker,” PENSOLE founder D’Wayne Edwards said. “It is our joint mission to foster the next generation of emerging footwear design talent. ‘Fueling the Future of Footwear’ has become widely known for finding the best young designers around the globe.”

In the 2017 edition of this class, to be held at PENSOLE in Portland, Ore. July 31 – August 18, a total of 18 students will be selected to attend a three-week “learn by doing” footwear design program, where they will be split into six teams of three. The curriculum will cover the product creation process across footwear design, materials and marketing, and each team will be challenged to create a product based on a specific brief. The winning team will receive a $12,000 award, and its design will be sold at select Foot Locker stores.

Beginning today, prospective students can register in three different categories: footwear, color/material/finishing, and business. All applications must be submitted through Information regarding criteria for submission can be accessed through this link.

Deadline for registration is June 25. The 18 students chosen for “Fueling the Future of Footwear” will be announced on July 5 and will receive free tuition and housing – approximately $5,000 per student – for the class.

For further information, opportunities and more, visit

About Foot Locker:

Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates 3,363 stores in 23 countries in North America, Europe, Australia, and New Zealand.  Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including, and, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at | Instagram: @footlocker | Twitter: @footlocker #Approved | YouTube: | Blog: | Facebook:  | App: iOS and  Android



PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought after faculty in the footwear world, comprised of both young professional designers and established footwear design leaders from the top brands, with more than 100 years combined experience to guide students in their professional development. For more information visit

D’Wayne Edwards, a celebrated member of the global footwear community for the last 28 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.


Since the first PENSOLE class in 2010, more than 200 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including ASICS, Columbia Sportswear, The North Face, Timberland, Converse, New Balance, Cole Haan, Under Armour, Keen, Stride Rite, adidas, JORDAN, Kenneth Cole, ECCO, Reebok and Nike.

Media Contacts:

Foot Locker – Sarah Houseknecht – (212)720-4186 /

PENSOLE – John McIsaac (503) 481-9621 (West Coast) /


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