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Foot Locker and PENSOLE Open Registration for Fifth ‘Fueling the Future of Footwear’ Design Competition

2018 class to comprise six teams participating in an ASICS sneaker design competition

PORTLAND, Ore. —  May 29, 2018 —  PENSOLE Footwear Design Academy, in collaboration with Foot Locker Inc. (NYSE: FL), the New York-based specialty athletic retailer, opened registration for its 2018 edition of “Fueling the Future of Footwear” today. The master-class is a hands-on, intensive design competition created to discover and develop the future of the footwear industry.

“This is our fifth design competition in partnership with Foot Locker,” PENSOLE founder D’Wayne Edwards said. “We’re proud that together we’ve been able to truly foster a program that both identifies and shapes emerging design talent and the future of our industry.”

In the 2018 edition of this class, to be held at PENSOLE in Portland, Ore. July 30 – Aug. 17, a total of 18 students will be selected to attend a three-week “learn by doing” footwear design program, where they will be split into six teams of three. The curriculum will cover the product creation process across footwear design, materials and marketing, and each team will be challenged to create a product based on a specific brief jointly created by Foot Locker and ASICS. A design will be selected by a panel of judges and sold at select global Foot Locker locations, with the winning team receiving a $15,000 award.

Prospective students can register in three different categories: footwear, color/material/finishing, and business. All applications must be submitted through Information regarding criteria for submission can be accessed through this link.

Deadline for registration is Sunday, June 17. The 18 students chosen for “Fueling the Future of Footwear” will be announced online on Friday, June 29 and will receive free tuition and housing – approximately $5,000 per student – for the class.

For further information, opportunities and more, visit

About Foot Locker:

Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,310 stores in 24 countries in North America, Europe, Australia, and New Zealand.  Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including, and, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at | Instagram: @footlocker | Twitter: @footlocker #Approved | YouTube: | Blog: | Facebook:  | App: iOS and  Android


PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought-after faculty in footwear, comprised of both young professional designers and established footwear design leaders from the top footwear brands, with more than 100 years combined experience to help you with your professional development.

D’Wayne Edwards, a celebrated member of the global footwear community for the last 29 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.

Since the first PENSOLE class in 2010, more than 375 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, Timberland, Converse, AND1, New Balance, Wolverine, Cole Haan, Under Armour, Keen, Ariat, Stride Rite, adidas, JORDAN, Kenneth Cole, Reebok and Nike.




Media Contacts:

Foot Locker – Sarah Houseknecht – (212)720-4186 /

PENSOLE – John McIsaac (503) 481-9621 (West Coast) /


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