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PENSOLE, in Partnership with 10×10 Entertainment and Lagardére Sports, to Produce Unscripted Series that Will Be Filmed at PENSOLE in Portland

Portland, OR – PENSOLE Footwear Design Academy today announced a casting call is now open for an unscripted competition series in which talented young designers from around the world compete to design original sneakers for the prize of being launched and sold at one of the largest global footwear retailers, according to PENSOLE founder D’Wayne Edwards.

The series, which will be produced through a partnership that includes PENSOLE, 10×10 Entertainment (producer of America’s Next Top Model) and Largardére Sports, will be filmed at PENSOLE, starting in February 2017, and for eight weeks will mirror what it’s like to work as a professional footwear designer.

“For this design competition we are looking for hardworking, highly competitive and highly skilled aspiring footwear designers with raw talent and fun, outgoing personalities,” Edwards said. “This is a once-in-a-lifetime opportunity for designers who are ready to change their lives because the winner will have his/her shoe sold through a major retailer and will also win cash and prizes.”

Registration for the class is at, which includes details on the competition, filming, and submission process.

The series will comprise eight episodes, and in each the students will not only work on potentially grand prize-winning shoes, but they’ll also they’ll have the chance to showcase their skills by creating additional custom-made sneakers for major celebrities, who will give the students creative challenges and inspiration for their designs. Each episode will cover an entire week-long class, at the end of which the shoe will be finished, unveiled and judged by a panel of celebrities and footwear design experts.

PENSOLE will provide scholarships (airfare, housing and tuition) for 18 hand-selected aspiring footwear designers to experience PENSOLE’s rigorous nine-week “learn-by-doing” master class, where students are assigned various projects to develop from idea to wearable prototype.

PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, marketing, and branding. PENSOLE features the most sought after faculty in footwear, comprised of both young professional designers and established footwear design leaders from the top footwear brands, with more than 100 years combined experience to help you with your professional development.

D’Wayne Edwards, a celebrated member of the global footwear community for the last 27 years, founded PENSOLE to give talented young design students—regardless of socioeconomic background—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers.

Since the first PENSOLE class in 2010, more than 175 Academy graduates have been placed professionally, full-time or as interns, for footwear companies worldwide, including Columbia Sportswear, Timberland, Converse, ECCO, ASICS, New Balance, Wolverine, Cole Haan, Under Armour, Keen, Ariat, Stride Rite, adidas, JORDAN, Kenneth Cole, Reebok and Nike.


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