Better Responsible Design Program (BRD Program)

BRD Program

June 14–August 7, 2021


Registration Opens: April 19, 2021
Registration Closes: May 24, 2021

A Better Future Through You

Allbirds & PENSOLE  are searching for aspiring designers who want to help reshape how the world perceives sustainability. We are pleased to announce the launch of the Better Responsible Design Program (BRD Program), an 8-week online Masterclass that challenges aspiring product designers to redefine the reputation of sustainable products, especially footwear. No matter if you’re a student, a professional, an artist, or someone with interests in fashion, sustainability engineering, business, environmental studies, or textiles, we can achieve a better future through you.

This amazing program offers 20 conscious creatives a career-focused online education in sustainable footwear design, working with PENSOLE instructors and Allbirds design mentors, supplemented by MLab.

At the end of this 8-week course, 2 lucky students will be selected to have their design sold at retail and earn a fully paid internship.


  • Must be at least 18 years old
  • Must be a resident of North America (US | Mexico | Canada)
  • Must be able to speak and write English fluently

STUDENTS will receive a certificate of completion at the end of the program. Top designs from the program will be selected for the opportunity to be made and sold at retail. Winners will also have the opportunity to receive a paid internship.

Final Application – Now Open


Wondering how to use the brief as inspiration for your Allbirds design? Be on the lookout for our how-to video exclusively to get tips as you get ready to sketch and submit your final design.

In the meantime, follow us on Instagram @pensoleofficial for more information! You will be able to take these tips from our HOW-TO and use them to complete your final design for our masterclass.


Download the Submission Brief Here: Allbirds x PENSOLE Submission Brief


Feedback Fridays – Now Closed

Tune in to the second session of Feedback Fridays below: 

Download Templates Here: ALLBIRDS TEMPLATES

Program Information