The Herschel Workshop Design Challenge

The Herschel Workshop Design Challenge

Deadline: December 8, 2021

Herschel Supply Company partners with PENSOLE Academy and the National Art Education Association (NAEA) to inspire high school students to design their future! Take your art and design skills to the next level and explore career opportunities within the product creation industry.

This program offers 20 National Art Honor Society (NAHS) semi-finalist students a career-focused online design education in backpack design, working with PENSOLE instructors and Herschel Supply design mentors. 

The Herschel Workshop is an online design challenge available to students in the U.S. and Canada and actively enrolled in grades 9-12 with interest in visual or digital arts. Qualifying students must be members of an active NAHS chapter, registered for the 2021-2022 school year. 

To inquire about becoming an NAHS chapter member, or establishing an NAHS chapter at your school, follow this link:


The top 20 finalists will each be awarded the following:

At the completion of the 5-week course, two lucky students will be selected as the top finalists. The committee selection process will comprise two Herschel Supply members, two PENSOLE members, and two NAEA members.

The top 2 finalists will each be awarded:

  • Trip to Herschel Supply Company HQ in Vancouver, BC, including flight, accommodation & meals
  • Prototype of final bag design
  • $10,000 scholarship 
  • Opportunity to speak on their design process at the 75th Anniversary Conference of the NAEA in March 2022.


  • To be eligible to participate in ‘The Herschel Workshop’ Design Challenge 2022, Individual Students must have:
    • Enrolled as a student member of your school’s chapter of the National Art Honor Society. 
    • Enrolled in a public or private high school and be in grades 9 – 12 in one of the 50 U.S. states, the District of Columbia, & Canada.
    • Submit a minimum of 1 Design to the competition, following the challenge requirements and guidelines


By submitting your work for this competition, you agree to be bound by and perform your obligations described in the HS Terms & Conditions.

Program Information

About & Key Dates

About Herschel

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada Herschel Supply Co. is a design-driven global accessories brand that produces timeless utility products.

About NAEA

Founded in 1947, the National Art Education Association is the leading professional membership organization exclusively for visual arts, design, and media arts education professionals.

About NAHS

For more than 40 years, the National Art Honor Society programs have provided national recognition and opportunities for students who exhibit outstanding scholarship in the visual arts, and for their teachers.


PENSOLE Academy was founded in 2010 by D’wayne Edwards, Inglewood native turned Jordan Brand Director. We are the pipeline academy for professional development and creative progress in the sneaker industry. Guided by creativity and culture, we make learn-by-doing something to take pride in.



Submission Deadline: December 8, 2021, at 11:59 PM PST

Selection Process: December 2021

Mentorship Program: January 2022

Submission Requirements

Challenge: Students will have two options for their design submission for this Online Design Challenge.

Option 1) COLOR/GRAPHIC DESIGN: Add “color and graphics” to an existing backpack.

Option 2) PRODUCT DESIGN: Design a totally “new” backpack to carry your books, sneakers, and other essentials.

  • Students can submit in both categories but will only be admitted into one. 
  • Limit ONE submission per design option.
  • Templates will be provided for each design option.


How to Submit:

Step 1:  Please read and acknowledge the terms and conditions form. By submitting your work for this competition, you agree to be bound by and perform your obligations described in the HS Terms & Conditions.

Step 2: Download and review the BACKPACK KNOWLEDGE GUIDE to familiarize yourself with existing backpack types and terminology from Herschel Supply.

Step 3: Download and review the submission brief, templates, and submission examples for your desired design option below:

Step 4: Click the Apply Now button and complete the application process to upload your submission. 

Submission Deadline: December 8, 2021, at 11:59 PM PST